- Promote the production of high quality honey in Armenia
- Contribute to the formation of viable self-organizing communities in remote and border villages
- Promote the formation of the culture of using natural honey instead of sugar in the diet
- Make the Armenian brand recognizable outside of the country; enter new markets and be competitive abroad
The product that is being issued under the brand Honey.am, is in full compliance with the existing standards of honey production in Armenia and within the EU area.